Video strategy

Prato, 28 January 2021 – We adopted the video strategy to tell our most important topics, to build brand awareness and to make storytelling.

Three videos show company’s most important topics: sustainability, vision and corporate history. Furthermore, two more videos explain tooling systems and fibre printing solutions.

Members of Management speak directly to the public: Massimo Becagli (CEO), Silvio Campigli (Technical Manager), Federico Becagli (Business Development Manager) and Gianfranco Meschini (Sales Director).
Videos are available on the company’s social media channels:
“We had a goal: we wanted to communicate our brand and our values. The best strategy to adopt was to tell our story in first person. In about one minute we had the chance to successfully talk with our audience” says Gianfranco Meschini.